{"id":998,"date":"2025-11-20T10:00:13","date_gmt":"2025-11-20T09:00:13","guid":{"rendered":"https:\/\/keiyo.fr\/blog\/?p=998"},"modified":"2025-11-06T12:55:17","modified_gmt":"2025-11-06T11:55:17","slug":"google-ads-combien-ca-coute","status":"publish","type":"post","link":"https:\/\/keiyo.fr\/blog\/google-ads-combien-ca-coute\/","title":{"rendered":"Google Ads : combien \u00e7a co\u00fbte ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"998\" class=\"elementor elementor-998\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6512d88 e-con-full e-flex e-con e-parent\" data-id=\"6512d88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4161177 elementor-widget elementor-widget-heading\" data-id=\"4161177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Ads : combien \u00e7a co\u00fbte ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b29e625 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"5b29e625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"161\" data-end=\"536\">L\u2019une des premi\u00e8res questions que se posent les entreprises avant de lancer une campagne Google Ads est simple : <strong data-start=\"274\" data-end=\"303\">combien \u00e7a va me co\u00fbter ?<\/strong><br data-start=\"303\" data-end=\"306\" \/>Et c\u2019est une excellente question \u2014 car contrairement \u00e0 une id\u00e9e re\u00e7ue, Google Ads n\u2019est pas un syst\u00e8me \u00e0 prix fixe. C\u2019est une plateforme d\u2019ench\u00e8res, o\u00f9 <strong data-start=\"458\" data-end=\"533\">chaque clic, chaque mot-cl\u00e9 et chaque conversion ont leur propre valeur<\/strong>.<\/p><p data-start=\"538\" data-end=\"830\">En 2025, la publicit\u00e9 Google reste un levier extr\u00eamement rentable, \u00e0 condition de comprendre <strong data-start=\"631\" data-end=\"661\">comment se calcule le co\u00fbt<\/strong> et <strong data-start=\"665\" data-end=\"689\">comment le ma\u00eetriser<\/strong>. Ce guide vous aide \u00e0 anticiper vos d\u00e9penses, \u00e0 \u00e9valuer votre budget et \u00e0 \u00e9viter les erreurs qui font exploser les co\u00fbts sans retour r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49dc439 e-con-full e-flex e-con e-parent\" data-id=\"49dc439\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-003776b elementor-widget elementor-widget-heading\" data-id=\"003776b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vous aussi, vous souhaitez d\u00e9velopper votre visibilit\u00e9 gr\u00e2ce aux publicit\u00e9s en lignes ?\n<a href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\"><u>D\u00e9couvrez nos services de publicit\u00e9 en ligne<\/u><\/a> et profitez d\u2019un accompagnement transparent, humain et orient\u00e9 r\u00e9sultats.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23954b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f23954b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e2d6c8 e-con-full e-flex e-con e-parent\" data-id=\"3e2d6c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a470c21 elementor-widget elementor-widget-heading\" data-id=\"a470c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Comment fonctionne la tarification sur Google Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f4973 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"06f4973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"896\" data-end=\"1133\">Google Ads repose sur un mod\u00e8le appel\u00e9 <strong data-start=\"935\" data-end=\"958\">CPC \u2013 Co\u00fbt par Clic<\/strong>.<br data-start=\"959\" data-end=\"962\" \/>Vous ne payez <strong data-start=\"976\" data-end=\"1011\">que lorsqu\u2019un internaute clique<\/strong> sur votre annonce.<br data-start=\"1030\" data-end=\"1033\" \/>Chaque mot-cl\u00e9 fait l\u2019objet d\u2019une <strong data-start=\"1067\" data-end=\"1078\">ench\u00e8re<\/strong> : plus il est concurrentiel, plus son prix augmente.<\/p><p data-start=\"1135\" data-end=\"1227\">Mais le prix du clic n\u2019est pas d\u00e9cid\u00e9 au hasard : il d\u00e9pend de trois crit\u00e8res principaux :<\/p><ol data-start=\"1228\" data-end=\"1450\"><li data-start=\"1228\" data-end=\"1311\"><p data-start=\"1231\" data-end=\"1311\"><strong data-start=\"1231\" data-end=\"1249\">La concurrence<\/strong> sur le mot-cl\u00e9 (plus il y a d\u2019annonceurs, plus c\u2019est cher).<\/p><\/li><li data-start=\"1312\" data-end=\"1398\"><p data-start=\"1315\" data-end=\"1398\"><strong data-start=\"1315\" data-end=\"1346\">La qualit\u00e9 de votre annonce<\/strong> (Google favorise les campagnes bien construites).<\/p><\/li><li data-start=\"1399\" data-end=\"1450\"><p data-start=\"1402\" data-end=\"1450\"><strong data-start=\"1402\" data-end=\"1447\">Votre score de pertinence (Quality Score)<\/strong>.<\/p><\/li><\/ol><p data-start=\"1452\" data-end=\"1634\">Autrement dit, un mot-cl\u00e9 cher ne veut pas dire une campagne co\u00fbteuse.<br data-start=\"1522\" data-end=\"1525\" \/>Une annonce bien r\u00e9dig\u00e9e et pertinente peut co\u00fbter <strong data-start=\"1576\" data-end=\"1602\">30 % \u00e0 50 % moins cher<\/strong> qu\u2019une autre moins optimis\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f95822c e-con-full e-flex e-con e-child\" data-id=\"f95822c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a2f8c elementor-widget elementor-widget-image\" data-id=\"79a2f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/8-1.png\" class=\"attachment-full size-full wp-image-945\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/8-1.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/8-1-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/8-1-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/8-1-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/8-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c255716 e-con-full e-flex e-con e-parent\" data-id=\"c255716\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936abf9 elementor-widget elementor-widget-heading\" data-id=\"936abf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Les co\u00fbts moyens selon les secteurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fb8a2 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"d1fb8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1686\" data-end=\"1808\">Le co\u00fbt d\u2019un clic varie fortement selon l\u2019activit\u00e9.<br data-start=\"1737\" data-end=\"1740\" \/>Voici quelques <strong data-start=\"1755\" data-end=\"1804\">ordres de grandeur observ\u00e9s en 2025 en France<\/strong> :<\/p><p data-start=\"1686\" data-end=\"1808\">\u00a0<\/p><div class=\"_tableContainer_1rjym_1\"><div class=\"group _tableWrapper_1rjym_13 flex w-fit flex-col-reverse\" tabindex=\"-1\"><table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1810\" data-end=\"2376\"><thead data-start=\"1810\" data-end=\"1884\"><tr data-start=\"1810\" data-end=\"1884\"><th data-start=\"1810\" data-end=\"1831\" data-col-size=\"sm\">Secteur d\u2019activit\u00e9<\/th><th data-start=\"1831\" data-end=\"1859\" data-col-size=\"sm\">Co\u00fbt moyen par clic (CPC)<\/th><th data-start=\"1859\" data-end=\"1884\" data-col-size=\"sm\">Niveau de concurrence<\/th><\/tr><\/thead><tbody data-start=\"1962\" data-end=\"2376\"><tr data-start=\"1962\" data-end=\"2013\"><td data-start=\"1962\" data-end=\"1986\" data-col-size=\"sm\">B\u00e2timent \/ R\u00e9novation<\/td><td data-col-size=\"sm\" data-start=\"1986\" data-end=\"2004\">1,50 \u20ac \u00e0 4,00 \u20ac<\/td><td data-col-size=\"sm\" data-start=\"2004\" data-end=\"2013\">\u00c9lev\u00e9<\/td><\/tr><tr data-start=\"2014\" data-end=\"2059\"><td data-start=\"2014\" data-end=\"2027\" data-col-size=\"sm\">Immobilier<\/td><td data-col-size=\"sm\" data-start=\"2027\" data-end=\"2045\">2,00 \u20ac \u00e0 6,00 \u20ac<\/td><td data-col-size=\"sm\" data-start=\"2045\" data-end=\"2059\">Tr\u00e8s \u00e9lev\u00e9<\/td><\/tr><tr data-start=\"2060\" data-end=\"2113\"><td data-start=\"2060\" data-end=\"2085\" data-col-size=\"sm\">Services \u00e0 la personne<\/td><td data-col-size=\"sm\" data-start=\"2085\" data-end=\"2103\">0,80 \u20ac \u00e0 2,50 \u20ac<\/td><td data-col-size=\"sm\" data-start=\"2103\" data-end=\"2113\">Mod\u00e9r\u00e9<\/td><\/tr><tr data-start=\"2114\" data-end=\"2154\"><td data-start=\"2114\" data-end=\"2127\" data-col-size=\"sm\">E-commerce<\/td><td data-col-size=\"sm\" data-start=\"2127\" data-end=\"2145\">0,50 \u20ac \u00e0 1,50 \u20ac<\/td><td data-col-size=\"sm\" data-start=\"2145\" data-end=\"2154\">Moyen<\/td><\/tr><tr data-start=\"2155\" data-end=\"2212\"><td data-start=\"2155\" data-end=\"2166\" data-col-size=\"sm\">Tourisme<\/td><td data-col-size=\"sm\" data-start=\"2166\" data-end=\"2184\">0,60 \u20ac \u00e0 2,00 \u20ac<\/td><td data-col-size=\"sm\" data-start=\"2184\" data-end=\"2212\">Variable selon la saison<\/td><\/tr><tr data-start=\"2213\" data-end=\"2261\"><td data-start=\"2213\" data-end=\"2233\" data-col-size=\"sm\">Sant\u00e9 \/ Bien-\u00eatre<\/td><td data-col-size=\"sm\" data-start=\"2233\" data-end=\"2251\">1,00 \u20ac \u00e0 3,00 \u20ac<\/td><td data-col-size=\"sm\" data-start=\"2251\" data-end=\"2261\">Mod\u00e9r\u00e9<\/td><\/tr><tr data-start=\"2262\" data-end=\"2313\"><td data-start=\"2262\" data-end=\"2286\" data-col-size=\"sm\">Formation \/ \u00c9ducation<\/td><td data-start=\"2286\" data-end=\"2304\" data-col-size=\"sm\">1,50 \u20ac \u00e0 5,00 \u20ac<\/td><td data-start=\"2304\" data-end=\"2313\" data-col-size=\"sm\">\u00c9lev\u00e9<\/td><\/tr><tr data-start=\"2314\" data-end=\"2376\"><td data-start=\"2314\" data-end=\"2344\" data-col-size=\"sm\">Agences \/ Marketing digital<\/td><td data-start=\"2344\" data-end=\"2362\" data-col-size=\"sm\">2,00 \u20ac \u00e0 7,00 \u20ac<\/td><td data-start=\"2362\" data-end=\"2376\" data-col-size=\"sm\">Tr\u00e8s \u00e9lev\u00e9<\/td><\/tr><\/tbody><\/table><\/div><\/div><p data-start=\"2378\" data-end=\"2524\">Ces chiffres sont indicatifs, mais ils montrent bien que le budget d\u00e9pend <strong data-start=\"2452\" data-end=\"2521\">avant tout de la concurrence locale et du type de service propos\u00e9<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7c2323 e-con-full e-flex e-con e-parent\" data-id=\"d7c2323\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f65b1d elementor-widget elementor-widget-heading\" data-id=\"3f65b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vous voulez en savoir plus sur Keiyo, ses valeurs et son \u00e9quipe ?\n<br><a href=\"https:\/\/keiyo.fr\/agence\"><u>Consultez d\u00e8s maintenant notre page Agence<\/u><\/a>\n et d\u00e9couvrez qui nous sommes vraiment.\nN\u2019attendez plus pour \u00e9changer avec un interlocuteur qualifi\u00e9, pr\u00eat \u00e0 r\u00e9pondre \u00e0 toutes vos questions et \u00e0 vous accompagner dans vos projets digitaux.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19f8a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f19f8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/agence\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d631519 e-con-full e-flex e-con e-parent\" data-id=\"d631519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848e8ad elementor-widget elementor-widget-heading\" data-id=\"848e8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Les facteurs qui font varier le co\u00fbt d\u2019une campagne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f58e27 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"6f58e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2592\" data-end=\"2669\">Plusieurs \u00e9l\u00e9ments influencent directement le montant d\u00e9pens\u00e9 chaque mois :<\/p><h5 data-start=\"2671\" data-end=\"2704\">1. <strong data-start=\"2678\" data-end=\"2702\">Les mots-cl\u00e9s cibl\u00e9s<\/strong><\/h5><p data-start=\"2705\" data-end=\"2844\">Certains mots-cl\u00e9s tr\u00e8s pr\u00e9cis (ex. : \u201cma\u00eetre d\u2019\u0153uvre Toulouse\u201d) co\u00fbtent plus cher que des termes plus g\u00e9n\u00e9raux (ex. : \u201ctravaux maison\u201d).<\/p><h5 data-start=\"2846\" data-end=\"2879\">2. <strong data-start=\"2853\" data-end=\"2877\">La zone g\u00e9ographique<\/strong><\/h5><p data-start=\"2880\" data-end=\"3008\">Les grandes villes (Paris, Lyon, Toulouse) sont plus concurrentielles que les zones rurales, ce qui fait grimper les ench\u00e8res.<\/p><h5 data-start=\"3010\" data-end=\"3054\">3. <strong data-start=\"3017\" data-end=\"3052\">L\u2019heure et le jour de diffusion<\/strong><\/h5><p data-start=\"3055\" data-end=\"3185\">Param\u00e9trer les annonces pour qu\u2019elles s\u2019affichent uniquement pendant vos heures d\u2019activit\u00e9 permet de r\u00e9duire les clics inutiles.<\/p><h5 data-start=\"3187\" data-end=\"3232\">4. <strong data-start=\"3194\" data-end=\"3230\">La qualit\u00e9 du site et du message<\/strong><\/h5><p data-start=\"3233\" data-end=\"3339\">Une landing page lente ou peu convaincante fait baisser votre <strong data-start=\"3295\" data-end=\"3312\">Quality Score<\/strong>, ce qui augmente le CPC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371b5ac e-con-full e-flex e-con e-child\" data-id=\"371b5ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b5121 elementor-widget elementor-widget-image\" data-id=\"b4b5121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/10-1.png\" class=\"attachment-full size-full wp-image-947\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/10-1.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/10-1-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/10-1-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/10-1-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/10-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0aea3b e-con-full e-flex e-con e-parent\" data-id=\"f0aea3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480f71d elementor-widget elementor-widget-heading\" data-id=\"480f71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Comment calculer un budget r\u00e9aliste<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcb3f2 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"2fcb3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3391\" data-end=\"3535\">La premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9finir vos <strong data-start=\"3432\" data-end=\"3457\">objectifs commerciaux<\/strong>.<br data-start=\"3458\" data-end=\"3461\" \/>Souhaitez-vous g\u00e9n\u00e9rer des demandes de devis ? Des ventes ? Des appels ?<\/p><p data-start=\"3537\" data-end=\"3608\">Ensuite, vous pouvez estimer votre budget selon la formule suivante :<\/p><blockquote data-start=\"3610\" data-end=\"3676\"><p data-start=\"3612\" data-end=\"3676\"><strong data-start=\"3612\" data-end=\"3674\">Budget mensuel = Co\u00fbt par clic \u00d7 Nombre de clics souhait\u00e9s<\/strong><\/p><\/blockquote><p data-start=\"3678\" data-end=\"3795\">Exemple :<br data-start=\"3687\" data-end=\"3690\" \/>Si votre CPC moyen est de 1,50 \u20ac et que vous souhaitez 500 clics\/mois, pr\u00e9voyez un budget de <strong data-start=\"3783\" data-end=\"3792\">750 \u20ac<\/strong>.<\/p><p data-start=\"3797\" data-end=\"4098\">Mais attention : tous les clics ne se transforment pas en prospects.<br data-start=\"3865\" data-end=\"3868\" \/>C\u2019est le <strong data-start=\"3877\" data-end=\"3899\">taux de conversion<\/strong> qui d\u00e9termine la rentabilit\u00e9 r\u00e9elle.<br data-start=\"3936\" data-end=\"3939\" \/>Si 10 % des visiteurs remplissent un formulaire, vous obtenez 50 leads pour 750 \u20ac, soit <strong data-start=\"4027\" data-end=\"4048\">15 \u20ac par prospect<\/strong> \u2014 un excellent ratio dans de nombreux secteurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-694bfe9 e-con-full e-flex e-con e-child\" data-id=\"694bfe9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7846359 elementor-widget elementor-widget-heading\" data-id=\"7846359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Retrouvez toutes nos solutions de marketing digital, con\u00e7ues pour booster votre visibilit\u00e9 et vos performances en ligne.\n\nQue vous souhaitiez lancer des campagnes Google Ads, am\u00e9liorer votre SEO ou g\u00e9rer vos r\u00e9seaux sociaux, Keiyo vous accompagne avec transparence et expertise.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1745ba0 e-con-full e-grid e-con e-child\" data-id=\"1745ba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f121b73 e-con-full e-flex e-con e-child\" data-id=\"f121b73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-061f71c elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"061f71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/10\/2.png);\" role=\"img\" aria-label=\"2\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tGoogle Ads\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c934b1 e-con-full e-flex e-con e-child\" data-id=\"7c934b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1852b4c elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"1852b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/10\/4.png);\" role=\"img\" aria-label=\"4\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tCommunity Management\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/community-management\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef0c731 e-con-full e-flex e-con e-child\" data-id=\"ef0c731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6422e6 elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"c6422e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/10\/3.png);\" role=\"img\" aria-label=\"3\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSocial Ads\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa4586 e-con-full e-flex e-con e-child\" data-id=\"1fa4586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96b26c9 elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"96b26c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/10\/1.png);\" role=\"img\" aria-label=\"1\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSEO\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/referencement-naturel\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b64d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"26b64d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/nos-services\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tous nos services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d3d4ba e-con-full e-flex e-con e-parent\" data-id=\"4d3d4ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a40c1 elementor-widget elementor-widget-heading\" data-id=\"14a40c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Comment r\u00e9duire le co\u00fbt de vos campagnes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8c014 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"fd8c014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4155\" data-end=\"4261\">Optimiser ses campagnes permet souvent de <strong data-start=\"4197\" data-end=\"4231\">r\u00e9duire les co\u00fbts de 20 \u00e0 40 %<\/strong>, sans perdre en efficacit\u00e9.<\/p><p data-start=\"4263\" data-end=\"4294\">Quelques leviers essentiels :<\/p><ul data-start=\"4295\" data-end=\"4700\"><li data-start=\"4295\" data-end=\"4386\"><p data-start=\"4297\" data-end=\"4386\"><strong data-start=\"4297\" data-end=\"4323\">&#8212; Am\u00e9liorez vos annonces<\/strong> : titres clairs, mots-cl\u00e9s int\u00e9gr\u00e9s, description percutante.<\/p><\/li><li data-start=\"4387\" data-end=\"4441\"><p data-start=\"4389\" data-end=\"4441\"><strong data-start=\"4389\" data-end=\"4411\">&#8212; Ciblez pr\u00e9cis\u00e9ment<\/strong> (villes, rayons, horaires).<\/p><\/li><li data-start=\"4442\" data-end=\"4518\"><p data-start=\"4444\" data-end=\"4518\"><strong data-start=\"4444\" data-end=\"4479\">&#8212; Ajoutez des mots-cl\u00e9s \u00e0 exclure<\/strong> pour \u00e9viter les clics non qualifi\u00e9s.<\/p><\/li><li data-start=\"4519\" data-end=\"4618\"><p data-start=\"4521\" data-end=\"4618\"><strong data-start=\"4521\" data-end=\"4557\">&#8212; Soignez vos pages d\u2019atterrissage<\/strong> : plus elles convertissent, moins le co\u00fbt global augmente.<\/p><\/li><li data-start=\"4619\" data-end=\"4700\"><p data-start=\"4621\" data-end=\"4700\"><strong data-start=\"4621\" data-end=\"4650\">&#8212; Testez plusieurs annonces<\/strong> pour identifier celles qui performent le mieux.<\/p><\/li><\/ul><p data-start=\"4702\" data-end=\"4861\">Enfin, \u00e9vitez de laisser Google tout automatiser sans suivi. Les ench\u00e8res intelligentes sont puissantes, mais n\u00e9cessitent <strong data-start=\"4824\" data-end=\"4858\">une strat\u00e9gie humaine en amont<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45f0db5 e-con-full e-flex e-con e-parent\" data-id=\"45f0db5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-383dc66 elementor-widget elementor-widget-heading\" data-id=\"383dc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Exemple de r\u00e9partition de budget<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f26a82 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"6f26a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4910\" data-end=\"5012\">Pour un budget global de <strong data-start=\"4935\" data-end=\"4953\">1 000 \u20ac \/ mois<\/strong>, une r\u00e9partition \u00e9quilibr\u00e9e pourrait ressembler \u00e0 ceci :<\/p><p data-start=\"4910\" data-end=\"5012\">\u00a0<\/p><div class=\"_tableContainer_1rjym_1\"><div class=\"group _tableWrapper_1rjym_13 flex w-fit flex-col-reverse\" tabindex=\"-1\"><table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"5014\" data-end=\"5341\"><thead data-start=\"5014\" data-end=\"5051\"><tr data-start=\"5014\" data-end=\"5051\"><th data-start=\"5014\" data-end=\"5022\" data-col-size=\"sm\">Poste<\/th><th data-start=\"5022\" data-end=\"5039\" data-col-size=\"sm\">Budget mensuel<\/th><th data-start=\"5039\" data-end=\"5051\" data-col-size=\"sm\">Objectif<\/th><\/tr><\/thead><tbody data-start=\"5091\" data-end=\"5341\"><tr data-start=\"5091\" data-end=\"5159\"><td data-start=\"5091\" data-end=\"5124\" data-col-size=\"sm\">Campagne \u201cServices principaux\u201d<\/td><td data-start=\"5124\" data-end=\"5132\" data-col-size=\"sm\">600 \u20ac<\/td><td data-start=\"5132\" data-end=\"5159\" data-col-size=\"sm\">G\u00e9n\u00e9ration de prospects<\/td><\/tr><tr data-start=\"5160\" data-end=\"5220\"><td data-start=\"5160\" data-end=\"5188\" data-col-size=\"sm\">Campagne \u201cLocal \/ Marque\u201d<\/td><td data-start=\"5188\" data-end=\"5196\" data-col-size=\"sm\">200 \u20ac<\/td><td data-start=\"5196\" data-end=\"5220\" data-col-size=\"sm\">Visibilit\u00e9 r\u00e9gionale<\/td><\/tr><tr data-start=\"5221\" data-end=\"5287\"><td data-start=\"5221\" data-end=\"5246\" data-col-size=\"sm\">Campagne \u201cRemarketing\u201d<\/td><td data-start=\"5246\" data-end=\"5254\" data-col-size=\"sm\">100 \u20ac<\/td><td data-start=\"5254\" data-end=\"5287\" data-col-size=\"sm\">Relance des visiteurs du site<\/td><\/tr><tr data-start=\"5288\" data-end=\"5341\"><td data-start=\"5288\" data-end=\"5308\" data-col-size=\"sm\">Budget test \/ A\/B<\/td><td data-start=\"5308\" data-end=\"5316\" data-col-size=\"sm\">100 \u20ac<\/td><td data-start=\"5316\" data-end=\"5341\" data-col-size=\"sm\">Optimisation continue<\/td><\/tr><\/tbody><\/table><\/div><\/div><p data-start=\"5343\" data-end=\"5501\">Un suivi hebdomadaire des performances (CTR, CPC, taux de conversion) est indispensable pour ajuster les ench\u00e8res et maximiser le retour sur investissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65be744 e-con-full e-flex e-con e-parent\" data-id=\"65be744\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ba4d5 elementor-widget elementor-widget-image\" data-id=\"46ba4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/13-1.png\" class=\"attachment-full size-full wp-image-969\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/13-1.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/13-1-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/13-1-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/13-1-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/13-1-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81252a1 e-con-full e-flex e-con e-parent\" data-id=\"81252a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08c2539 elementor-widget elementor-widget-heading\" data-id=\"08c2539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a7b5e texte-article elementor-widget elementor-widget-text-editor\" data-id=\"78a7b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5525\" data-end=\"5830\">Le co\u00fbt d\u2019une campagne Google Ads d\u00e9pend avant tout de <strong data-start=\"5580\" data-end=\"5650\">votre strat\u00e9gie, de vos mots-cl\u00e9s et de la qualit\u00e9 de vos annonces<\/strong>.<br data-start=\"5651\" data-end=\"5654\" \/>Bien pilot\u00e9e, une campagne m\u00eame modeste peut g\u00e9n\u00e9rer un flux constant de prospects qualifi\u00e9s, l\u00e0 o\u00f9 une campagne mal structur\u00e9e peut engloutir un budget entier sans r\u00e9sultat.<\/p><p data-start=\"5832\" data-end=\"5968\">Plut\u00f4t que de chercher \u00e0 \u201cpayer moins\u201d, cherchez \u00e0 <strong data-start=\"5883\" data-end=\"5898\">payer mieux<\/strong> : sur les bons mots-cl\u00e9s, aux bonnes heures, pour les bons clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc42fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"adc42fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aebc9 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"98aebc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1797\" data-end=\"2153\"><strong>Vous souhaitez d\u00e9finir un budget Google Ads adapt\u00e9 \u00e0 vos objectifs ? Keiyo vous accompagne dans la cr\u00e9ation et l\u2019optimisation de vos campagnes pour maximiser votre retour sur investissement.<\/strong><\/p><p data-start=\"2155\" data-end=\"2327\"><a href=\"https:\/\/keiyo.fr\/contact\">Contactez-nous d\u00e8s aujourd\u2019hui<\/a> pour discuter de votre projet !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a710f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8a710f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019une des premi\u00e8res questions que se posent les entreprises avant de lancer une campagne Google Ads est simple : combien \u00e7a va me co\u00fbter ?Et c\u2019est une excellente question \u2014 car contrairement \u00e0 une id\u00e9e re\u00e7ue, Google Ads n\u2019est pas un syst\u00e8me \u00e0 prix fixe. C\u2019est une plateforme d\u2019ench\u00e8res, o\u00f9 chaque clic, chaque mot-cl\u00e9 et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-social-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads : combien \u00e7a co\u00fbte ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez combien co\u00fbte une campagne Google Ads. 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