{"id":906,"date":"2025-11-11T10:00:19","date_gmt":"2025-11-11T09:00:19","guid":{"rendered":"https:\/\/keiyo.fr\/blog\/?p=906"},"modified":"2025-11-06T12:04:40","modified_gmt":"2025-11-06T11:04:40","slug":"comment-avoir-plus-dabonnes-sur-instagram-en-2025","status":"publish","type":"post","link":"https:\/\/keiyo.fr\/blog\/comment-avoir-plus-dabonnes-sur-instagram-en-2025\/","title":{"rendered":"Comment fonctionne Google Ads : guide complet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"906\" class=\"elementor elementor-906\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6512d88 e-con-full e-flex e-con e-parent\" data-id=\"6512d88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4161177 elementor-widget elementor-widget-heading\" data-id=\"4161177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne Google Ads : guide complet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b29e625 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"5b29e625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"155\" data-end=\"570\">Google Ads est devenu, en 2025, <strong data-start=\"187\" data-end=\"230\">le levier publicitaire le plus puissant<\/strong> pour g\u00e9n\u00e9rer du trafic et des ventes. Pr\u00e9sent sur le moteur de recherche, YouTube, Gmail et des millions de sites partenaires, il permet de cibler pr\u00e9cis\u00e9ment les internautes selon leurs intentions. Mais malgr\u00e9 son potentiel, beaucoup d\u2019entreprises gaspillent leur budget faute de comprendre <strong data-start=\"523\" data-end=\"567\">comment le syst\u00e8me fonctionne r\u00e9ellement<\/strong>.<\/p><p data-start=\"572\" data-end=\"879\">Google Ads n\u2019est pas un simple \u201coutil de pub\u201d : c\u2019est un \u00e9cosyst\u00e8me intelligent bas\u00e9 sur la pertinence, les ench\u00e8res et la qualit\u00e9. Ce guide complet vous explique <strong data-start=\"735\" data-end=\"778\">le fonctionnement concret de Google Ads<\/strong>, comment vos annonces sont class\u00e9es, et surtout comment obtenir un vrai retour sur investissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49dc439 e-con-full e-flex e-con e-parent\" data-id=\"49dc439\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-003776b elementor-widget elementor-widget-heading\" data-id=\"003776b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vous aussi, vous souhaitez d\u00e9velopper votre visibilit\u00e9 gr\u00e2ce aux publicit\u00e9s en lignes ?\n<a href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\"><u>D\u00e9couvrez nos services de publicit\u00e9 en ligne<\/u><\/a> et profitez d\u2019un accompagnement transparent, humain et orient\u00e9 r\u00e9sultats.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23954b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f23954b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e2d6c8 e-con-full e-flex e-con e-parent\" data-id=\"3e2d6c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a470c21 elementor-widget elementor-widget-heading\" data-id=\"a470c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Le principe de base : une ench\u00e8re en temps r\u00e9el<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f4973 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"06f4973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"943\" data-end=\"1239\">Chaque fois qu\u2019un internaute effectue une recherche, Google d\u00e9clenche une <strong data-start=\"1017\" data-end=\"1040\">ench\u00e8re instantan\u00e9e<\/strong> entre tous les annonceurs qui ciblent ce mot-cl\u00e9.<br data-start=\"1090\" data-end=\"1093\" \/>Contrairement \u00e0 ce qu\u2019on croit, ce n\u2019est pas forc\u00e9ment <strong data-start=\"1148\" data-end=\"1174\">celui qui paie le plus<\/strong> qui gagne : Google privil\u00e9gie <strong data-start=\"1205\" data-end=\"1236\">la qualit\u00e9 et la pertinence<\/strong>.<\/p><p data-start=\"1241\" data-end=\"1414\">L\u2019ordre d\u2019affichage des annonces d\u00e9pend d\u2019un score appel\u00e9 <strong data-start=\"1299\" data-end=\"1310\">Ad Rank<\/strong>, calcul\u00e9 ainsi :<br data-start=\"1327\" data-end=\"1330\" \/><strong data-start=\"1330\" data-end=\"1412\">Ad Rank = Ench\u00e8re maximale \u00d7 Quality Score + Impact des extensions d\u2019annonces.<\/strong><\/p><p data-start=\"1416\" data-end=\"1526\">Autrement dit, une annonce mieux r\u00e9dig\u00e9e et plus pertinente peut surpasser un concurrent qui mise plus cher.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f95822c e-con-full e-flex e-con e-child\" data-id=\"f95822c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a2f8c elementor-widget elementor-widget-image\" data-id=\"79a2f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/7-2.png\" class=\"attachment-full size-full wp-image-944\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/7-2.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/7-2-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/7-2-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/7-2-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/7-2-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c255716 e-con-full e-flex e-con e-parent\" data-id=\"c255716\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936abf9 elementor-widget elementor-widget-heading\" data-id=\"936abf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Le Quality Score : la cl\u00e9 de la rentabilit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fb8a2 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"d1fb8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1586\" data-end=\"1710\">Le <strong data-start=\"1589\" data-end=\"1606\">Quality Score<\/strong> (ou niveau de qualit\u00e9) est une note sur 10 attribu\u00e9e \u00e0 vos mots-cl\u00e9s.<br data-start=\"1676\" data-end=\"1679\" \/>Il repose sur trois piliers :<\/p><ol data-start=\"1711\" data-end=\"1966\"><li data-start=\"1711\" data-end=\"1797\"><p data-start=\"1714\" data-end=\"1797\"><strong data-start=\"1714\" data-end=\"1747\">Le taux de clic attendu (CTR)<\/strong> : vos annonces donnent-elles envie de cliquer ?<\/p><\/li><li data-start=\"1798\" data-end=\"1877\"><p data-start=\"1801\" data-end=\"1877\"><strong data-start=\"1801\" data-end=\"1831\">La pertinence de l\u2019annonce<\/strong> : correspond-elle vraiment \u00e0 la recherche ?<\/p><\/li><li data-start=\"1878\" data-end=\"1966\"><p data-start=\"1881\" data-end=\"1966\"><strong data-start=\"1881\" data-end=\"1924\">L\u2019exp\u00e9rience sur la page de destination<\/strong> : le site est-il rapide, clair, utile ?<\/p><\/li><\/ol><p data-start=\"1968\" data-end=\"2187\">Un bon Quality Score r\u00e9duit votre <strong data-start=\"2002\" data-end=\"2025\">co\u00fbt par clic (CPC)<\/strong> et am\u00e9liore votre position.<br data-start=\"2053\" data-end=\"2056\" \/>Autrement dit, Google r\u00e9compense les annonceurs qui offrent une <strong data-start=\"2120\" data-end=\"2152\">bonne exp\u00e9rience utilisateur<\/strong>, pas ceux qui d\u00e9pensent le plus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7c2323 e-con-full e-flex e-con e-parent\" data-id=\"d7c2323\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f65b1d elementor-widget elementor-widget-heading\" data-id=\"3f65b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vous voulez en savoir plus sur Keiyo, ses valeurs et son \u00e9quipe ?\n<br><a href=\"https:\/\/keiyo.fr\/agence\"><u>Consultez d\u00e8s maintenant notre page Agence<\/u><\/a>\n et d\u00e9couvrez qui nous sommes vraiment.\nN\u2019attendez plus pour \u00e9changer avec un interlocuteur qualifi\u00e9, pr\u00eat \u00e0 r\u00e9pondre \u00e0 toutes vos questions et \u00e0 vous accompagner dans vos projets digitaux.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19f8a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f19f8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/agence\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d631519 e-con-full e-flex e-con e-parent\" data-id=\"d631519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848e8ad elementor-widget elementor-widget-heading\" data-id=\"848e8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Les types de campagnes Google Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f58e27 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"6f58e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2237\" data-end=\"2361\">Google Ads ne se limite pas \u00e0 la recherche classique. Il existe plusieurs formats, chacun avec des objectifs sp\u00e9cifiques :<\/p><h5 data-start=\"2363\" data-end=\"2414\"><strong>1. Campagnes Search (R\u00e9seau de recherche)<\/strong><\/h5><p data-start=\"2415\" data-end=\"2591\">Les plus utilis\u00e9es. Vos annonces apparaissent directement dans les r\u00e9sultats Google lorsqu\u2019un internaute tape une requ\u00eate. Id\u00e9al pour g\u00e9n\u00e9rer des leads ou des ventes rapides.<\/p><h5 data-start=\"2593\" data-end=\"2623\"><strong>2. Campagnes Display<\/strong><\/h5><p data-start=\"2624\" data-end=\"2724\">Vos visuels s\u2019affichent sur des sites partenaires, blogs ou applications. Objectif : la notori\u00e9t\u00e9.<\/p><h5 data-start=\"2726\" data-end=\"2764\"><strong>3. Campagnes Vid\u00e9o (YouTube)<\/strong><\/h5><p data-start=\"2765\" data-end=\"2881\">Id\u00e9ales pour le storytelling ou la pr\u00e9sentation produit. L\u2019audience est massive et ciblable par centres d\u2019int\u00e9r\u00eat.<\/p><h5 data-start=\"2883\" data-end=\"2921\"><strong>4. Campagnes Performance Max<\/strong><\/h5><p data-start=\"2922\" data-end=\"3092\">Lanc\u00e9e par Google, cette option combine tous les r\u00e9seaux (Search, Display, YouTube, Maps, Gmail) en une seule campagne automatis\u00e9e. Tr\u00e8s performante si bien param\u00e9tr\u00e9e.<\/p><h5 data-start=\"3094\" data-end=\"3135\"><strong>5. Campagnes Locales \/ Shopping<\/strong><\/h5><p data-start=\"3136\" data-end=\"3276\">Destin\u00e9es aux commerces physiques et boutiques en ligne. Elles boostent les ventes locales et affichent vos produits dans Google Shopping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371b5ac e-con-full e-flex e-con e-child\" data-id=\"371b5ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b5121 elementor-widget elementor-widget-image\" data-id=\"b4b5121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/4-2.png\" class=\"attachment-full size-full wp-image-941\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/4-2.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/4-2-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/4-2-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/4-2-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/4-2-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0aea3b e-con-full e-flex e-con e-parent\" data-id=\"f0aea3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480f71d elementor-widget elementor-widget-heading\" data-id=\"480f71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Comment Google choisit quelles annonces afficher<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcb3f2 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"2fcb3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3341\" data-end=\"3440\">\u00c0 chaque recherche, Google \u00e9value toutes les annonces \u00e9ligibles selon trois crit\u00e8res principaux :<\/p><ul data-start=\"3441\" data-end=\"3560\"><li data-start=\"3441\" data-end=\"3474\"><p data-start=\"3443\" data-end=\"3474\"><strong data-start=\"3443\" data-end=\"3471\">&#8212; La pertinence du mot-cl\u00e9<\/strong>,<\/p><\/li><li data-start=\"3475\" data-end=\"3507\"><p data-start=\"3477\" data-end=\"3507\"><strong data-start=\"3477\" data-end=\"3504\">&#8212; Le montant de l\u2019ench\u00e8re<\/strong>,<\/p><\/li><li data-start=\"3508\" data-end=\"3560\"><p data-start=\"3510\" data-end=\"3560\"><strong data-start=\"3510\" data-end=\"3558\">&#8212; La qualit\u00e9 de l\u2019annonce et de la page cible.<\/strong><\/p><\/li><\/ul><p data-start=\"3562\" data-end=\"3803\">Exemple : si un internaute tape \u201ccourtier en travaux Toulouse\u201d, et que votre annonce contient cette expression, pointe vers une page adapt\u00e9e et propose un bon taux de clic historique, vous serez favoris\u00e9, m\u00eame avec une ench\u00e8re plus faible.<\/p><p data-start=\"3805\" data-end=\"3978\">Google Ads cherche avant tout \u00e0 <strong data-start=\"3837\" data-end=\"3874\">prot\u00e9ger l\u2019exp\u00e9rience utilisateur<\/strong>. Une annonce mal cibl\u00e9e, trompeuse ou renvoyant vers une page lente sera automatiquement d\u00e9prioris\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-694bfe9 e-con-full e-flex e-con e-child\" data-id=\"694bfe9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7846359 elementor-widget elementor-widget-heading\" data-id=\"7846359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Retrouvez toutes nos solutions de marketing digital, con\u00e7ues pour booster votre visibilit\u00e9 et vos performances en ligne.\n\nQue vous souhaitiez lancer des campagnes Google Ads, am\u00e9liorer votre SEO ou g\u00e9rer vos r\u00e9seaux sociaux, Keiyo vous accompagne avec transparence et expertise.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1745ba0 e-con-full e-grid e-con e-child\" data-id=\"1745ba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f121b73 e-con-full e-flex e-con e-child\" data-id=\"f121b73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-061f71c elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"061f71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/10\/2.png);\" role=\"img\" aria-label=\"2\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tGoogle Ads\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c934b1 e-con-full e-flex e-con e-child\" data-id=\"7c934b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1852b4c elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"1852b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/10\/4.png);\" role=\"img\" aria-label=\"4\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tCommunity Management\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/community-management\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef0c731 e-con-full e-flex e-con e-child\" data-id=\"ef0c731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6422e6 elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"c6422e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/10\/3.png);\" role=\"img\" aria-label=\"3\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSocial Ads\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa4586 e-con-full e-flex e-con e-child\" data-id=\"1fa4586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96b26c9 elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"96b26c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/10\/1.png);\" role=\"img\" aria-label=\"1\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSEO\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/referencement-naturel\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b64d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"26b64d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/nos-services\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tous nos services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d3d4ba e-con-full e-flex e-con e-parent\" data-id=\"4d3d4ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a40c1 elementor-widget elementor-widget-heading\" data-id=\"14a40c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Comment mesurer la performance de vos campagnes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8c014 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"fd8c014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4042\" data-end=\"4147\">Une campagne Google Ads efficace repose sur <strong data-start=\"4086\" data-end=\"4111\">le suivi et l\u2019analyse<\/strong>.<br data-start=\"4112\" data-end=\"4115\" \/>Les indicateurs \u00e0 surveiller :<\/p><ul data-start=\"4148\" data-end=\"4457\"><li data-start=\"4148\" data-end=\"4217\"><p data-start=\"4150\" data-end=\"4217\"><strong data-start=\"4150\" data-end=\"4173\">&#8212; CTR (taux de clics)<\/strong> : refl\u00e8te l\u2019attractivit\u00e9 de vos annonces.<\/p><\/li><li data-start=\"4218\" data-end=\"4274\"><p data-start=\"4220\" data-end=\"4274\"><strong data-start=\"4220\" data-end=\"4233\">&#8212; CPC moyen<\/strong> : indique combien vous payez par clic.<\/p><\/li><li data-start=\"4275\" data-end=\"4375\"><p data-start=\"4277\" data-end=\"4375\"><strong data-start=\"4277\" data-end=\"4299\">&#8212; Taux de conversion<\/strong> : montre si vos clics se transforment en actions (contact, achat, devis).<\/p><\/li><li data-start=\"4376\" data-end=\"4457\"><p data-start=\"4378\" data-end=\"4457\"><strong data-start=\"4378\" data-end=\"4407\">&#8212; ROAS (Return On Ad Spend)<\/strong> : votre retour sur investissement publicitaire.<\/p><\/li><\/ul><p data-start=\"4459\" data-end=\"4655\">Avec <strong data-start=\"4464\" data-end=\"4486\">Google Analytics 4<\/strong> et <strong data-start=\"4490\" data-end=\"4505\">Tag Manager<\/strong>, vous pouvez suivre les conversions exactes (formulaire, appel, achat). Ces donn\u00e9es sont indispensables pour ajuster vos ench\u00e8res et votre ciblage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45f0db5 e-con-full e-flex e-con e-parent\" data-id=\"45f0db5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-383dc66 elementor-widget elementor-widget-heading\" data-id=\"383dc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Comment optimiser vos campagnes pour 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f26a82 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"6f26a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4713\" data-end=\"4782\">Les performances Google Ads d\u00e9pendent d\u2019une optimisation continue :<\/p><ul data-start=\"4783\" data-end=\"5219\"><li data-start=\"4783\" data-end=\"4882\"><p data-start=\"4785\" data-end=\"4882\"><strong data-start=\"4785\" data-end=\"4823\">&#8212; Soignez vos titres et descriptions<\/strong> : ils doivent capter l\u2019attention et contenir le mot-cl\u00e9.<\/p><\/li><li data-start=\"4883\" data-end=\"4976\"><p data-start=\"4885\" data-end=\"4976\"><strong data-start=\"4885\" data-end=\"4912\">&#8212; Utilisez les extensions<\/strong> (liens annexes, appels, extraits) pour enrichir vos annonces.<\/p><\/li><li data-start=\"4977\" data-end=\"5038\"><p data-start=\"4979\" data-end=\"5038\"><strong data-start=\"4979\" data-end=\"5013\">&#8212; Excluez les mots-cl\u00e9s inutiles<\/strong> (requ\u00eates hors sujet).<\/p><\/li><li data-start=\"5039\" data-end=\"5103\"><p data-start=\"5041\" data-end=\"5103\"><strong data-start=\"5041\" data-end=\"5064\">&#8212; Testez vos annonces<\/strong> (A\/B testing) pour am\u00e9liorer le CTR.<\/p><\/li><li data-start=\"5104\" data-end=\"5219\"><p data-start=\"5106\" data-end=\"5219\"><strong data-start=\"5106\" data-end=\"5136\">&#8212; Automatisez intelligemment<\/strong> : laissez Google g\u00e9rer certaines ench\u00e8res, mais gardez la main sur la strat\u00e9gie.<\/p><\/li><\/ul><p data-start=\"5221\" data-end=\"5346\">Enfin, pensez <strong data-start=\"5235\" data-end=\"5244\">local<\/strong> : ajoutez vos zones g\u00e9ographiques, codes postaux ou rayons de ciblage pour maximiser la pertinence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65be744 e-con-full e-flex e-con e-parent\" data-id=\"65be744\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ba4d5 elementor-widget elementor-widget-image\" data-id=\"46ba4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/6-2.png\" class=\"attachment-full size-full wp-image-943\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/6-2.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/6-2-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/6-2-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/6-2-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/6-2-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81252a1 e-con-full e-flex e-con e-parent\" data-id=\"81252a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08c2539 elementor-widget elementor-widget-heading\" data-id=\"08c2539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a7b5e texte-article elementor-widget elementor-widget-text-editor\" data-id=\"78a7b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"347\" data-end=\"753\">Google Ads fonctionne comme un march\u00e9 instantan\u00e9 : chaque clic est le r\u00e9sultat d\u2019une ench\u00e8re, d\u2019un score de qualit\u00e9 et d\u2019un ciblage pr\u00e9cis.<br data-start=\"5509\" data-end=\"5512\" \/>Pour en tirer parti, il faut comprendre les r\u00e8gles du jeu : <strong data-start=\"5572\" data-end=\"5608\">pertinence, coh\u00e9rence et analyse<\/strong>.<br data-start=\"5609\" data-end=\"5612\" \/>Ceux qui pilotent leurs campagnes avec m\u00e9thode atteignent un retour sur investissement mesurable et durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc42fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"adc42fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aebc9 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"98aebc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1797\" data-end=\"2153\"><strong>Vous souhaitez lancer ou optimiser vos campagnes Google Ads ? Keiyo vous accompagne dans la cr\u00e9ation, la gestion et le suivi de vos publicit\u00e9s pour maximiser vos r\u00e9sultats tout en ma\u00eetrisant votre budget.<\/strong><\/p><p data-start=\"2155\" data-end=\"2327\"><a href=\"https:\/\/keiyo.fr\/contact\">Contactez-nous d\u00e8s aujourd\u2019hui<\/a> pour discuter de votre projet !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a710f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8a710f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads est devenu, en 2025, le levier publicitaire le plus puissant pour g\u00e9n\u00e9rer du trafic et des ventes. Pr\u00e9sent sur le moteur de recherche, YouTube, Gmail et des millions de sites partenaires, il permet de cibler pr\u00e9cis\u00e9ment les internautes selon leurs intentions. Mais malgr\u00e9 son potentiel, beaucoup d\u2019entreprises gaspillent leur budget faute de comprendre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-social-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment fonctionne Google Ads : guide complet<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment fonctionne Google Ads. 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