{"id":1013,"date":"2025-11-12T10:42:05","date_gmt":"2025-11-12T09:42:05","guid":{"rendered":"https:\/\/keiyo.fr\/blog\/?p=1013"},"modified":"2025-11-12T10:42:05","modified_gmt":"2025-11-12T09:42:05","slug":"jp-charpente-une-refonte-digitale-au-service-dun-savoir-faire-artisanal","status":"publish","type":"post","link":"https:\/\/keiyo.fr\/blog\/jp-charpente-une-refonte-digitale-au-service-dun-savoir-faire-artisanal\/","title":{"rendered":"JP Charpente : une refonte digitale au service d\u2019un savoir-faire artisanal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1013\" class=\"elementor elementor-1013\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6512d88 e-con-full e-flex e-con e-parent\" data-id=\"6512d88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4161177 elementor-widget elementor-widget-heading\" data-id=\"4161177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">JP Charpente : une refonte digitale au service d\u2019un savoir-faire artisanal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b29e625 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"5b29e625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"376\" data-end=\"748\">Cr\u00e9\u00e9e en 1990 par <strong data-start=\"394\" data-end=\"408\">Jos\u00e9 Pinto<\/strong>,\u00a0<a href=\"https:\/\/jpcharpentes.fr\/\" target=\"_blank\" rel=\"noopener\">JP Charpente<\/a>\u00a0perp\u00e9tue depuis plus de trente ans la tradition du travail bien fait. De l\u2019artisan seul \u00e0 ses d\u00e9buts \u00e0 une \u00e9quipe de plus de 25 collaborateurs dirig\u00e9e aujourd\u2019hui par son fils <strong data-start=\"603\" data-end=\"614\">Bastien<\/strong>, l\u2019entreprise a su conjuguer <strong data-start=\"644\" data-end=\"685\">exp\u00e9rience, transmission et modernit\u00e9<\/strong> pour devenir une r\u00e9f\u00e9rence r\u00e9gionale dans les m\u00e9tiers du bois.<\/p><p data-start=\"750\" data-end=\"1093\">Sp\u00e9cialis\u00e9e dans la <strong data-start=\"770\" data-end=\"815\">charpente traditionnelle et la couverture<\/strong>, JP Charpente s\u2019est progressivement diversifi\u00e9e vers des prestations compl\u00e9mentaires : <strong data-start=\"903\" data-end=\"959\">ossatures bois, zinguerie, isolation par l\u2019ext\u00e9rieur<\/strong> et <strong data-start=\"963\" data-end=\"990\">am\u00e9nagements ext\u00e9rieurs<\/strong> (terrasses, bardages, pool house\u2026).<br data-start=\"1026\" data-end=\"1029\" \/>Un savoir-faire complet, ancr\u00e9 dans la qualit\u00e9 et la durabilit\u00e9.<\/p><p data-start=\"1095\" data-end=\"1313\">En 2025, l\u2019entreprise a choisi\u00a0<a href=\"https:\/\/keiyo.fr\/\" target=\"_blank\" rel=\"noopener\">Keiyo<\/a>\u00a0pour l\u2019accompagner dans la\u00a0<strong data-start=\"1163\" data-end=\"1204\"><a href=\"https:\/\/keiyo.fr\/services\/identites-visuelles\/refonte-graphique\" target=\"_blank\" rel=\"noopener\">refonte compl\u00e8te<\/a>\u00a0de son\u00a0<\/strong><a href=\"https:\/\/keiyo.fr\/services\/site-internet\" target=\"_blank\" rel=\"noopener\">site internet<\/a>, un projet digital essentiel pour refl\u00e9ter la dimension humaine, moderne et professionnelle de l\u2019entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49dc439 e-con-full e-flex e-con e-parent\" data-id=\"49dc439\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-003776b elementor-widget elementor-widget-heading\" data-id=\"003776b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"> Vous aussi, vous souhaitez d\u00e9velopper votre pr\u00e9sence en ligne ?\nOptez pour la cr\u00e9ation d\u2019un site internet efficace associ\u00e9 \u00e0 une strat\u00e9gie Google Ads performante.\n<br>\ud83d\udc49 <a href=\"https:\/\/keiyo.fr\/nos-services\"><u>D\u00e9couvrez nos services digitaux<\/u><\/a> et profitez d\u2019un accompagnement transparent et humain pour booster votre activit\u00e9.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23954b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f23954b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/nos-services\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e2d6c8 e-con-full e-flex e-con e-parent\" data-id=\"3e2d6c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a470c21 elementor-widget elementor-widget-heading\" data-id=\"a470c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">I. JP Charpente : une entreprise familiale entre tradition et \u00e9volution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f4973 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"06f4973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1396\" data-end=\"1657\">Implant\u00e9e dans la r\u00e9gion toulousaine,\u00a0<a href=\"https:\/\/jpcharpentes.fr\/\" target=\"_blank\" rel=\"noopener\">JP Charpente<\/a>\u00a0est bien plus qu\u2019une simple entreprise de charpente. C\u2019est une histoire de <strong data-start=\"1526\" data-end=\"1563\">passion transmise de p\u00e8re en fils<\/strong>, fond\u00e9e sur des valeurs fortes : la rigueur, la qualit\u00e9 d\u2019ex\u00e9cution et le respect des d\u00e9lais.<\/p><p data-start=\"1659\" data-end=\"1939\">Depuis sa cr\u00e9ation, l\u2019entreprise a su \u00e9voluer avec son \u00e9poque. Tout en conservant les techniques artisanales qui font sa r\u00e9putation, elle a int\u00e9gr\u00e9 de nouvelles m\u00e9thodes de travail et des mat\u00e9riaux innovants pour r\u00e9pondre aux exigences actuelles du march\u00e9 de la construction bois.<\/p><p data-start=\"1941\" data-end=\"2351\">Mais alors que l\u2019activit\u00e9 continuait de cro\u00eetre, <strong data-start=\"1990\" data-end=\"2058\">le\u00a0<a href=\"https:\/\/keiyo.fr\/services\/site-internet\" target=\"_blank\" rel=\"noopener\">site internet<\/a>\u00a0de l\u2019entreprise ne refl\u00e9tait plus cette r\u00e9alit\u00e9<\/strong> : visuellement dat\u00e9, peu ergonomique et difficile \u00e0 parcourir, il ne valorisait pas l\u2019ampleur du savoir-faire ni la diversit\u00e9 des prestations propos\u00e9es.<br data-start=\"2211\" data-end=\"2214\" \/>L\u2019objectif de\u00a0<a href=\"https:\/\/keiyo.fr\/services\/identites-visuelles\/refonte-graphique\" target=\"_blank\" rel=\"noopener\">la refonte<\/a>\u00a0\u00e9tait donc clair : <strong data-start=\"2258\" data-end=\"2305\">moderniser l\u2019image en ligne de JP Charpente<\/strong>, tout en pr\u00e9servant son identit\u00e9 authentique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75289b0 e-con-full e-flex e-con e-parent\" data-id=\"75289b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0436f9c elementor-widget elementor-widget-image\" data-id=\"0436f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/44.png\" class=\"attachment-full size-full wp-image-1018\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/44.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/44-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/44-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/44-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/44-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58afc6 elementor-widget elementor-widget-text-editor\" data-id=\"f58afc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">G\u00e9rant et fondateur JP Charpente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c255716 e-con-full e-flex e-con e-parent\" data-id=\"c255716\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936abf9 elementor-widget elementor-widget-heading\" data-id=\"936abf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">II. Un besoin de refonte totale : repenser l\u2019image et l\u2019exp\u00e9rience utilisateur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fb8a2 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"d1fb8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2441\" data-end=\"2703\">Avant notre intervention, <strong data-start=\"2467\" data-end=\"2525\">le\u00a0<a href=\"https:\/\/keiyo.fr\/services\/site-internet\" target=\"_blank\" rel=\"noopener\">site internet<\/a>\u00a0manquait de clart\u00e9 et d\u2019impact visuel<\/strong>.<br data-start=\"2526\" data-end=\"2529\" \/>Les visiteurs peinaient \u00e0 comprendre l\u2019\u00e9tendue des services, les contenus \u00e9taient trop g\u00e9n\u00e9riques, et le design d\u00e9pass\u00e9 ne refl\u00e9tait pas le professionnalisme de l\u2019entreprise.<\/p><p data-start=\"2705\" data-end=\"2770\">Nous avons donc d\u00e9fini une feuille de route en plusieurs \u00e9tapes :<\/p><ul data-start=\"2772\" data-end=\"3338\"><li data-start=\"2772\" data-end=\"2939\"><p data-start=\"2774\" data-end=\"2939\"><strong data-start=\"2774\" data-end=\"2807\">&#8212; Red\u00e9finir l\u2019identit\u00e9 visuelle<\/strong> du site : choix d\u2019une palette de couleurs naturelles, typographies robustes, mise en avant des mat\u00e9riaux et des textures du bois.<\/p><\/li><li data-start=\"2940\" data-end=\"3031\"><p data-start=\"2942\" data-end=\"3031\"><strong data-start=\"2942\" data-end=\"2969\">&#8212; Structurer les contenus<\/strong> pour clarifier l\u2019offre et les points forts de l\u2019entreprise.<\/p><\/li><li data-start=\"3032\" data-end=\"3170\"><p data-start=\"3034\" data-end=\"3170\"><strong data-start=\"3034\" data-end=\"3062\">&#8212; Moderniser la navigation<\/strong> pour faciliter l\u2019acc\u00e8s \u00e0 l\u2019information, notamment via un menu simplifi\u00e9 et des pages services distinctes.<\/p><\/li><li data-start=\"3171\" data-end=\"3338\"><p data-start=\"3173\" data-end=\"3338\"><strong data-start=\"3173\" data-end=\"3217\">&#8212;\u00a0<\/strong><a href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/referencement-naturel\" target=\"_blank\" rel=\"noopener\">Optimiser le r\u00e9f\u00e9rencement naturel (SEO)<\/a>\u00a0afin de renforcer la visibilit\u00e9 locale sur les recherches li\u00e9es \u00e0 la charpente et \u00e0 la couverture en r\u00e9gion toulousaine.<\/p><\/li><\/ul><p data-start=\"3340\" data-end=\"3505\">Ce travail pr\u00e9paratoire a pos\u00e9 les bases d\u2019un site \u00e0 la fois \u00e9l\u00e9gant, lisible et performant, con\u00e7u pour inspirer confiance aux particuliers comme aux professionnels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7c2323 e-con-full e-flex e-con e-parent\" data-id=\"d7c2323\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f65b1d elementor-widget elementor-widget-heading\" data-id=\"3f65b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vous souhaitez cr\u00e9er ou repenser votre identit\u00e9 visuelle ?\n<br>Charte graphique, logo, supports visuels\u2026 donnez \u00e0 votre marque une image forte et coh\u00e9rente.\n<a href=\"https:\/\/keiyo.fr\/services\/identite-visuelle\"><u>D\u00e9couvrez nos services d\u2019identit\u00e9 visuelle<\/u><\/a>\n et b\u00e9n\u00e9ficiez d\u2019un accompagnement sur mesure, transparent et humain.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19f8a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f19f8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/services\/identite-visuelle\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d631519 e-con-full e-flex e-con e-parent\" data-id=\"d631519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848e8ad elementor-widget elementor-widget-heading\" data-id=\"848e8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">III. La refonte du site : design, contenu et personnalisation sous WordPress<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f58e27 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"6f58e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois la charte graphique valid\u00e9e avec le client \u2014 couleurs, typographies, style d\u2019images \u2014, nous avons entam\u00e9 la conception du <strong data-start=\"3724\" data-end=\"3755\">nouveau\u00a0<\/strong><a href=\"https:\/\/keiyo.fr\/services\/site-internet\" target=\"_blank\" rel=\"noopener\">site sous WordPress<\/a>.<br data-start=\"3756\" data-end=\"3759\" \/>L\u2019objectif : cr\u00e9er un site sur mesure, <strong data-start=\"3798\" data-end=\"3835\">100 % personnalis\u00e9 avec Elementor<\/strong>, tout en garantissant une administration simple et autonome pour l\u2019\u00e9quipe JP Charpente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43bd061 e-con-full e-flex e-con e-child\" data-id=\"43bd061\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-277a653 elementor-widget elementor-widget-heading\" data-id=\"277a653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 1 : un th\u00e8me de base transform\u00e9<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f192c92 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"f192c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"883\" data-end=\"982\">Nous avons s\u00e9lectionn\u00e9 un th\u00e8me WordPress adapt\u00e9 aux m\u00e9tiers du b\u00e2timent, puis <strong data-start=\"4046\" data-end=\"4087\">personnalis\u00e9 chaque section \u00e0 la main<\/strong> pour correspondre \u00e0 la charte et \u00e0 l\u2019esprit artisanal de\u00a0<a href=\"https:\/\/jpcharpentes.fr\/\" target=\"_blank\" rel=\"noopener\">JP Charpente<\/a>.<br data-start=\"4158\" data-end=\"4161\" \/>L\u2019accent a \u00e9t\u00e9 mis sur les visuels : photos de chantiers, \u00e9quipe \u00e0 l\u2019\u0153uvre, d\u00e9tails de charpentes et mat\u00e9riaux nobles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f3b949 e-con-full e-flex e-con e-child\" data-id=\"6f3b949\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d1021 elementor-widget elementor-widget-heading\" data-id=\"b9d1021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 2 : des contenus sur mesure<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9552728 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"9552728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"883\" data-end=\"982\">JP Charpente nous a transmis un ensemble de textes et de photos, que nous avons <strong data-start=\"4399\" data-end=\"4437\">restructur\u00e9s, r\u00e9\u00e9crits et enrichis<\/strong> pour cr\u00e9er une exp\u00e9rience de lecture fluide et captivante.<br data-start=\"4496\" data-end=\"4499\" \/>Chaque service (charpente, couverture, ossature bois, zinguerie, isolation, am\u00e9nagements ext\u00e9rieurs) a fait l\u2019objet d\u2019une <strong data-start=\"4621\" data-end=\"4650\">page d\u00e9di\u00e9e\u00a0<\/strong><a href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/referencement-naturel\" target=\"_blank\" rel=\"noopener\">optimis\u00e9e SEO<\/a>, avec des titres clairs et des mots-cl\u00e9s soigneusement int\u00e9gr\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f4b886 e-con-full e-flex e-con e-child\" data-id=\"5f4b886\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2931451 elementor-widget elementor-widget-heading\" data-id=\"2931451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 3 : un accompagnement jusqu\u2019\u00e0 la mise en ligne<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4529fa texte-article elementor-widget elementor-widget-text-editor\" data-id=\"a4529fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"883\" data-end=\"982\">Nous avons assur\u00e9 la <strong data-start=\"4795\" data-end=\"4821\">mise en ligne compl\u00e8te<\/strong> du site, la configuration du nom de domaine, les redirections SEO, et un <strong data-start=\"4895\" data-end=\"4925\">audit final de performance<\/strong> avant la livraison.<br data-start=\"4945\" data-end=\"4948\" \/>Le r\u00e9sultat : un site moderne, rapide et responsive, qui renforce la cr\u00e9dibilit\u00e9 de l\u2019entreprise tout en facilitant le contact client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371b5ac e-con-full e-flex e-con e-child\" data-id=\"371b5ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b5121 elementor-widget elementor-widget-image\" data-id=\"b4b5121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/42.png\" class=\"attachment-full size-full wp-image-1016\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/42.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/42-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/42-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/42-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/42-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ab2d9 elementor-widget elementor-widget-text-editor\" data-id=\"34ab2d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Identit\u00e9 visuelle de JP Charpente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0aea3b e-con-full e-flex e-con e-parent\" data-id=\"f0aea3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480f71d elementor-widget elementor-widget-heading\" data-id=\"480f71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IV. Un site au service de la visibilit\u00e9 et de la confiance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcb3f2 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"2fcb3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5152\" data-end=\"5354\">Le nouveau site\u00a0<a href=\"https:\/\/jpcharpentes.fr\/\" target=\"_blank\" rel=\"noopener\">JP Charpente\u00a0<\/a>n\u2019est pas qu\u2019une vitrine.<br data-start=\"5206\" data-end=\"5209\" \/>Il est devenu un <strong data-start=\"5226\" data-end=\"5264\">outil de communication strat\u00e9gique<\/strong>, permettant \u00e0 l\u2019entreprise de valoriser son expertise et de g\u00e9n\u00e9rer de nouveaux contacts.<\/p><p data-start=\"5356\" data-end=\"5386\">Parmi les am\u00e9liorations cl\u00e9s :<\/p><ul data-start=\"5388\" data-end=\"6055\"><li data-start=\"5388\" data-end=\"5519\"><p data-start=\"5390\" data-end=\"5519\"><strong data-start=\"5390\" data-end=\"5417\">&#8212; Une mise en page claire<\/strong> qui hi\u00e9rarchise les informations et oriente naturellement le visiteur vers les services recherch\u00e9s.<\/p><\/li><li data-start=\"5520\" data-end=\"5665\"><p data-start=\"5522\" data-end=\"5665\"><strong data-start=\"5522\" data-end=\"5547\">&#8212; Des visuels immersifs<\/strong>, r\u00e9alis\u00e9s \u00e0 partir des photos r\u00e9elles de chantiers, qui traduisent l\u2019authenticit\u00e9 et la technicit\u00e9 du travail men\u00e9.<\/p><\/li><li data-start=\"5666\" data-end=\"5791\"><p data-start=\"5668\" data-end=\"5791\"><strong data-start=\"5668\" data-end=\"5703\">&#8212; Une compatibilit\u00e9 mobile totale<\/strong>, indispensable aujourd\u2019hui pour capter les visiteurs depuis smartphones et tablettes.<\/p><\/li><li data-start=\"5792\" data-end=\"5901\"><p data-start=\"5794\" data-end=\"5901\"><strong data-start=\"5794\" data-end=\"5834\">&#8212; Des formulaires de contact intuitifs<\/strong>, simplifiant les demandes de devis et les prises de rendez-vous.<\/p><\/li><li data-start=\"5902\" data-end=\"6055\"><p data-start=\"5904\" data-end=\"6055\"><strong data-start=\"5904\" data-end=\"5927\">&#8212; Une base\u00a0<a href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/referencement-naturel\" target=\"_blank\" rel=\"noopener\">SEO<\/a>\u00a0solide<\/strong>, avec des balises optimis\u00e9es et des mots-cl\u00e9s locaux autour de la charpente, la couverture et l\u2019ossature bois en Haute-Garonne.<\/p><\/li><\/ul><p data-start=\"6057\" data-end=\"6182\">Le\u00a0<a href=\"https:\/\/keiyo.fr\/services\/site-internet\" target=\"_blank\" rel=\"noopener\">site<\/a>\u00a0refl\u00e8te d\u00e9sormais la v\u00e9ritable image de JP Charpente : <strong data-start=\"6120\" data-end=\"6181\">un acteur local reconnu, fiable et en constante \u00e9volution<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1bda02 e-con-full e-flex e-con e-child\" data-id=\"d1bda02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83ee267 elementor-widget elementor-widget-heading\" data-id=\"83ee267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><strong data-start=\"117\" data-end=\"180\">Retrouvez toutes nos solutions de cr\u00e9ation de site internet<\/strong>, adapt\u00e9es \u00e0 vos besoins.<br data-start=\"205\" data-end=\"208\">\nQue vous souhaitiez un projet d\u00e9velopp\u00e9 avec un <strong data-start=\"256\" data-end=\"263\">CMS<\/strong> comme <strong data-start=\"270\" data-end=\"283\">WordPress<\/strong> ou <strong data-start=\"287\" data-end=\"301\">PrestaShop<\/strong>, ou un <strong data-start=\"309\" data-end=\"337\">d\u00e9veloppement sur mesure<\/strong> en <strong data-start=\"341\" data-end=\"368\">HTML, CSS et JavaScript<\/strong>, Keiyo vous accompagne avec transparence et expertise.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9521d1 e-con-full e-grid e-con e-child\" data-id=\"e9521d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16ace8f e-con-full e-flex e-con e-child\" data-id=\"16ace8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1e204 elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"dd1e204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/09\/1-1.png);\" role=\"img\" aria-label=\"un homme navigant sur son t\u00e9l\u00e9phone avec en fond un ordinateur\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSite Onepage\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/sites-internet\/onepage\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b51429e e-con-full e-flex e-con e-child\" data-id=\"b51429e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b58097d elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b58097d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/09\/2.png);\" role=\"img\" aria-label=\"plusieurs \u00e9cran affichant une page web\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSite Vitrine\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/sites-internet\/vitrine\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80d384f e-con-full e-flex e-con e-child\" data-id=\"80d384f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-954c6ba elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"954c6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/09\/3.png);\" role=\"img\" aria-label=\"une personne navigant sur son ordinateur portable\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSite Catalogue\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/sites-internet\/catalogue\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-433af2d e-con-full e-flex e-con e-child\" data-id=\"433af2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-399f78b elementor-cta--skin-cover cta-dark elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"399f78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/09\/4.png);\" role=\"img\" aria-label=\"un petit chariot de course poser sur un ordinateur portable\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSite Ecommerce\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/keiyo.fr\/services\/sites-internet\/ecommerce\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a6beee elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9a6beee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/keiyo.fr\/nos-services\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tous nos services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-044987d e-con-full e-flex e-con e-parent\" data-id=\"044987d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd25a14 elementor-widget elementor-widget-heading\" data-id=\"dd25a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">V. Une collaboration fond\u00e9e sur la transparence et la proximit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a7289 texte-article elementor-widget elementor-widget-text-editor\" data-id=\"97a7289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6257\" data-end=\"6545\">Tout au long du projet, nous avons travaill\u00e9 main dans la main avec <strong data-start=\"6325\" data-end=\"6342\">Bastien Pinto<\/strong>, g\u00e9rant de l\u2019entreprise.<br data-start=\"6367\" data-end=\"6370\" \/>Chaque choix de design, chaque texte, chaque photo a \u00e9t\u00e9 <strong data-start=\"6427\" data-end=\"6446\">valid\u00e9 ensemble<\/strong>, afin de garantir une coh\u00e9rence parfaite entre l\u2019identit\u00e9 de l\u2019entreprise et sa pr\u00e9sence en ligne.<\/p><p data-start=\"6547\" data-end=\"6722\">Ce travail collaboratif a permis de transformer une refonte technique en un <strong data-start=\"6623\" data-end=\"6640\">projet humain<\/strong>, fid\u00e8le aux valeurs de\u00a0<a href=\"https:\/\/jpcharpentes.fr\/\" target=\"_blank\" rel=\"noopener\">JP Charpente<\/a>\u00a0: <strong data-start=\"6679\" data-end=\"6721\">authenticit\u00e9, exigence et transmission<\/strong>.<\/p><p data-start=\"6724\" data-end=\"6980\">Quelques semaines apr\u00e8s la mise en ligne, le retour d\u2019exp\u00e9rience est positif :<br data-start=\"6802\" data-end=\"6805\" \/>les visiteurs trouvent rapidement les informations dont ils ont besoin, les demandes de contact ont augment\u00e9, et le site v\u00e9hicule enfin une image \u00e0 la hauteur de l\u2019entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da1241c e-con-full e-flex e-con e-parent\" data-id=\"da1241c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2c137 elementor-widget elementor-widget-image\" data-id=\"ae2c137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/43.png\" class=\"attachment-full size-full wp-image-1017\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/43.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/43-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/43-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/43-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/43-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-785ffaf elementor-widget elementor-widget-text-editor\" data-id=\"785ffaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Photo vue de Haut d&rsquo;une toiture<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6c329a e-con-full e-flex e-con e-parent\" data-id=\"b6c329a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f9060 elementor-widget elementor-widget-heading\" data-id=\"e4f9060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">VI. Une strat\u00e9gie digitale compl\u00e8te en cours de d\u00e9ploiement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896a95b texte-article elementor-widget elementor-widget-text-editor\" data-id=\"896a95b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"213\" data-end=\"405\">Mais\u00a0<strong data-start=\"218\" data-end=\"262\"><a href=\"https:\/\/jpcharpentes.fr\/\" target=\"_blank\" rel=\"noopener\">JP Charpente<\/a>\u00a0ne compte pas s\u2019arr\u00eater l\u00e0.<\/strong><br data-start=\"262\" data-end=\"265\" \/>Fort du succ\u00e8s de son nouveau site, l\u2019entreprise souhaite d\u00e9sormais aller plus loin en adoptant une <strong data-start=\"365\" data-end=\"404\">v\u00e9ritable strat\u00e9gie digitale \u00e0 360\u00b0<\/strong>.<\/p><p data-start=\"407\" data-end=\"463\">Avec <strong data-start=\"412\" data-end=\"421\">Keiyo<\/strong>, plusieurs actions sont d\u00e9j\u00e0 en cours :<\/p><ul data-start=\"464\" data-end=\"847\"><li data-start=\"464\" data-end=\"555\"><p data-start=\"466\" data-end=\"555\">&#8212; la\u00a0<strong data-start=\"469\" data-end=\"507\"><a href=\"https:\/\/keiyo.fr\/services\/performances\/maintenances\" target=\"_blank\" rel=\"noopener\">maintenance<\/a>\u00a0technique et \u00e9volutive<\/strong> du site, pour garantir stabilit\u00e9 et s\u00e9curit\u00e9,<\/p><\/li><li data-start=\"556\" data-end=\"694\"><p data-start=\"558\" data-end=\"694\">&#8212; le lancement prochain de <strong data-start=\"583\" data-end=\"615\">campagnes\u00a0<a href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/publicite-en-ligne\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>\u00a0locales<\/strong>, afin d\u2019accro\u00eetre la visibilit\u00e9 et g\u00e9n\u00e9rer des demandes de devis qualifi\u00e9es,<\/p><\/li><li data-start=\"695\" data-end=\"847\"><p data-start=\"697\" data-end=\"847\">&#8212; le d\u00e9veloppement d\u2019une\u00a0<a href=\"https:\/\/keiyo.fr\/services\/marketing-digital\/community-management\" target=\"_blank\" rel=\"noopener\">pr\u00e9sence coh\u00e9rente sur les r\u00e9seaux sociaux<\/a>, pour toucher un nouveau public et mettre en avant les r\u00e9alisations de l\u2019\u00e9quipe.<\/p><\/li><\/ul><p data-start=\"849\" data-end=\"1257\">Cette d\u00e9marche s\u2019inscrit dans une volont\u00e9 claire : <strong data-start=\"900\" data-end=\"1033\">montrer qu\u2019une entreprise artisanale implant\u00e9e depuis plus de 30 ans peut se moderniser et embrasser pleinement l\u2019\u00e8re du digital.<\/strong><br data-start=\"1033\" data-end=\"1036\" \/>JP Charpente prouve qu\u2019allier <strong data-start=\"1066\" data-end=\"1120\">savoir-faire traditionnel et communication moderne<\/strong> n\u2019est pas une contradiction, mais une \u00e9volution naturelle pour rester proche de ses clients et visible aupr\u00e8s des nouvelles g\u00e9n\u00e9rations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dd7a9c e-con-full e-flex e-con e-parent\" data-id=\"7dd7a9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92c5f5f elementor-widget elementor-widget-image\" data-id=\"92c5f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/40.png\" class=\"attachment-full size-full wp-image-1014\" alt=\"\" srcset=\"https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/40.png 1920w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/40-300x169.png 300w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/40-1024x576.png 1024w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/40-768x432.png 768w, https:\/\/keiyo.fr\/blog\/wp-content\/uploads\/2025\/11\/40-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229d299 elementor-widget elementor-widget-text-editor\" data-id=\"229d299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Vue d&rsquo;ensemble du site de JP Charpente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-724c2f1 e-con-full e-flex e-con e-parent\" data-id=\"724c2f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1654864 elementor-widget elementor-widget-heading\" data-id=\"1654864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59c9ba texte-article elementor-widget elementor-widget-text-editor\" data-id=\"b59c9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7002\" data-end=\"7299\">Le projet <strong data-start=\"7012\" data-end=\"7028\">JP Charpente<\/strong> illustre parfaitement la puissance d\u2019<strong data-start=\"7070\" data-end=\"7097\"><a href=\"https:\/\/keiyo.fr\/services\/identites-visuelles\/refonte-graphique\" target=\"_blank\" rel=\"noopener\">une refonte web<\/a>\u00a0bien pens\u00e9e<\/strong>.<br data-start=\"7098\" data-end=\"7101\" \/>Au-del\u00e0 de la modernisation visuelle, le nouveau site a permis de redonner \u00e0 cette entreprise familiale une <strong data-start=\"7209\" data-end=\"7243\">image digitale professionnelle<\/strong>, align\u00e9e avec la qualit\u00e9 de son travail sur le terrain.<\/p><p data-start=\"7301\" data-end=\"7574\">Gr\u00e2ce \u00e0 une <strong data-start=\"7313\" data-end=\"7336\">approche sur mesure<\/strong>, une <strong data-start=\"7342\" data-end=\"7384\">personnalisation totale sous WordPress<\/strong> et une <strong data-start=\"7392\" data-end=\"7430\">strat\u00e9gie de contenu optimis\u00e9e SEO<\/strong>, JP Charpente dispose d\u00e9sormais d\u2019un outil durable, capable de soutenir sa croissance et de valoriser son savoir-faire pour les ann\u00e9es \u00e0 venir.<\/p><p data-start=\"7581\" data-end=\"7660\"><strong>Vous souhaitez moderniser le site internet de votre entreprise artisanale ?<\/strong><\/p><p data-start=\"7662\" data-end=\"7999\"><a href=\"https:\/\/keiyo.fr\/\">Keiyo<\/a> accompagne les <strong data-start=\"7683\" data-end=\"7723\">entreprises locales, artisans et PME<\/strong> dans la cr\u00e9ation et\u00a0<a href=\"https:\/\/keiyo.fr\/services\/identites-visuelles\/refonte-graphique\" target=\"_blank\" rel=\"noopener\">la refonte<\/a>\u00a0de\u00a0<a href=\"https:\/\/keiyo.fr\/services\/site-internet\" target=\"_blank\" rel=\"noopener\">sites internet<\/a>\u00a0performants, modernes et adapt\u00e9s \u00e0 vos besoins r\u00e9els.<br data-start=\"7826\" data-end=\"7829\" \/>Du design \u00e0 la r\u00e9daction, en passant par le r\u00e9f\u00e9rencement naturel, nous prenons en charge votre projet <strong data-start=\"7932\" data-end=\"7944\">de A \u00e0 Z<\/strong> avec une approche <strong data-start=\"7963\" data-end=\"7998\">humaine, claire et transparente<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b4f72 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"70b4f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b30ce texte-article elementor-widget elementor-widget-text-editor\" data-id=\"a6b30ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"73\" data-end=\"209\">Nous vous invitons \u00e0\u00a0<a href=\"https:\/\/jpcharpentes.fr\/\" target=\"_blank\" rel=\"noopener\">d\u00e9couvrir le site de JP Charpente<\/a> et \u00e0 parcourir leurs diff\u00e9rentes r\u00e9alisations, de la charpente traditionnelle aux am\u00e9nagements ext\u00e9rieurs.<\/p><p data-start=\"211\" data-end=\"399\">Si vous recherchez une <strong data-start=\"439\" data-end=\"477\">entreprise artisanale de confiance<\/strong>, alliant <strong data-start=\"487\" data-end=\"525\">savoir-faire, qualit\u00e9 et modernit\u00e9<\/strong>, <strong data-start=\"527\" data-end=\"569\">contactez JP Charpente d\u00e8s aujourd\u2019hui<\/strong> pour concr\u00e9tiser vos projets de construction, de r\u00e9novation ou d\u2019am\u00e9nagement bois.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd094d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bcd094d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jpcharpentes.fr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir le site de JP Charpente !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9\u00e9e en 1990 par Jos\u00e9 Pinto,\u00a0JP Charpente\u00a0perp\u00e9tue depuis plus de trente ans la tradition du travail bien fait. De l\u2019artisan seul \u00e0 ses d\u00e9buts \u00e0 une \u00e9quipe de plus de 25 collaborateurs dirig\u00e9e aujourd\u2019hui par son fils Bastien, l\u2019entreprise a su conjuguer exp\u00e9rience, transmission et modernit\u00e9 pour devenir une r\u00e9f\u00e9rence r\u00e9gionale dans les m\u00e9tiers du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,60,54],"tags":[],"class_list":["post-1013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-social-ads","category-site-internet","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Blog de Keiyo - Refonte du site JP Charpente<\/title>\n<meta name=\"description\" content=\"Comment Keiyo a accompagn\u00e9 JP Charpente dans la refonte de son site. Un design moderne, optimisation SEO et une strat\u00e9gie digitale 360\u00b0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keiyo.fr\/blog\/jp-charpente-une-refonte-digitale-au-service-dun-savoir-faire-artisanal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Blog de Keiyo - Refonte du site JP Charpente\" \/>\n<meta property=\"og:description\" content=\"Comment Keiyo a accompagn\u00e9 JP Charpente dans la refonte de son site. 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